Every Shift Counts

Inspired by Ten Thousand’s mission to make apparel for athletes who train with intention, discipline, and relentless drive, “Every Shift Counts” is the story of a firefighter whose training is driven by purpose as he prepares for the toughest days —when lives are on the line. This is more than fitness—this is survival. Real grit, real sweat, real stakes. Below are a few stills from our recent spec shoot.

Click here to book a remote screening of the 30-sec spec spot with director/dp Adam Green.